Friday, February 1, 2013

Beijing, Get a Whiff of This!

One Chinese businessman’s answer to Perrier

The main topic of conversation these days in Beijing is the horribly toxic air quality, which is the worst that it has been in decades. The government is attempting to take emergency measures to address this serious and chronic structural problem. However, an already-wealthy individual, Chen Guangbiao, who made his fortune in the recycling business, has come up with an enterprising solution – clean air in a can. The pristine product is allegedly sourced from the far-reaches of the country, where people can actually trust air that they can’t see. Each can sells for RMB 5, or US$0.80.
A gimmick? Absolutely! But, with the sale proceeds going to charity, this publicity stunt is clearly meant to draw attention to more than one social problem facing China. So hopefully, the 1% won’t mind buying a six pack or two. It will probably go well with the imported designer water that they have already stocked up on.

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